The backpack collection

In a world that’s obsessed with mobile technology, switching off can be hard. Phones hold us captive, refusing to let go. A missed update is equivalent to losing an ice cream to the sidewalk. Waiting for a .GIF to load can start a panic attack. No signal zones…OMG.

The app encourages users to cut out mobile interaction through one simple challenge: press and hold your screen for as long as you can. All you have in front of you to look at is a blank screen. A hidden counter in the background will track time - let go and it will tell you how you’ve done. 

With the Doing Nothing At All app, you can train yourself to enjoy your warm food, while it’s still warm. The app can be used to look at the sunset, instead of photographing it. It will help you let your mind drift while you’re still connected to your phone.